Clorox Scale Event
The Goal: We’re creating a multi-retailer, multi-business unit program and expanding it into a comprehensive, pocket-friendly package. Through captivating strategies such as display media, social buzz, and gift cards, we aim to empower both small and large retailers with the tools for effective omnichannel marketing. Our mission is to level the playing field, making impactful marketing experiences accessible to all, while fostering a new era of cost-effective opportunities.
The Deliverable: Create an enticing 2023 calendar of scale events, launching at the start of each season. These events will captivate customers both in physical stores and online, prompting them to text a special code to receive an in-store gift card.
Start Your Stress Free 2023 (Winter)
FOCUS: As the hustle of the holiday season winds down, it's your moment to unwind and let Clorox handle the heavy lifting. Welcome to a stress-free new year with products that help make life easier.
ALTS:
Breeze into the New Year
New Year, New Habits
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Seeing Green (Spring)
FOCUS: The new season is sprouting fresh greenery outdoors AND inside your pocket when you stock up on your favorite spring essentials.
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Sun-Soaked Savings (Summer)
FOCUS: Ignite the excitement for sunny days and smart savings as we bring you a collection of products perfect for outdoor hosting, travel adventures, special events, and more!
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Take 5 (Holiday Season)
FOCUS: Amidst the holiday whirlwind, gift yourself five precious minutes, hours, days, or whatever you need, and also take back $5 on your $25 haul. Elevate ease with our essential products for cleaning, cooking, and meal prep.
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